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5 Steps to Build Web Presence — Step 4

Step 3: Have a product/proof

Sometimes people listen more with their eyes than their ears, so its always smart to have examples of your company at work.  If your company sells clothing, the simple way is to have models in your clothing to show how it fits.  However, for other businesses having visual aides may be harder to accomplish.

Take for example a public relations firm, how do they make a visual product for their website?

Well I think its pretty simple, have a client make a testimonial video or have a video of your business at work.  You could even do a visual progression to show how one of your clients has grown since you started to work with them.

Visual aides are always helpful in the day-n-age of YouTube, simply because people want to tell others how good (or bad) a company was as a referral (or forewarning.)  So just beat them to the punch, tell them how good its going to be before they even try it.  This builds a better relationship with customers and gives your company more credibility.

That’s all for today, just one more step to go!!!

You can visit me at http://sydneymikelpearsall.easywebcontent.com/

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5 Steps to Build Web Presence – Step 3

Step 3: Daily Updates

With the evolution of technology, the internet, and social media, people have a need to be plugged in to everything at all times and to always be in-the-know.  This 24-hour connected culture gives companies a challenge and an opportunity, depending on if they let them work against them or use them to their advantage.

How is it a challenge?
Companies now have to always stay relevant; there’s no time to waste.  Today’s fast-paced culture feeds into a short attention span, but somehow companies have to keep this attention at all times.  This can be seen as a threat when doing a SWOT analysis (strengths, weaknesses, opportunities, and threats) simply because not all company owners are technologically inclined or advanced.

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5 Steps to Build Web Presence Step 2

Step 2: Post Articles

When looking to purchase an item or make a contract-binding commitment, people like to read about what they’re signing up for and what others are saying about it. A way to ensure security for customers is to post articles on the company’s blog(s) and other websites and blogs. This allows potential customers to read about what they’re getting into. It can answer any questions without the customer having to call or email for an answer. Also, it shows credibility; share some knowledge you have about the industry your company is a part of. This makes customers feel like the business knows what they’re doing and is the best at what they do.

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