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Tag Archives: search engine optimization

Search Engine Optimization (SEO) Explained in 3 Minutes and 30 Seconds

The number one concern I hear from business owners at a number of networking events and one on ones with clients is, “I want to increase traffic onto my website/blog. How do I make that happen?”

I hate beating around the bush, so the reality is the process takes time. Sadly, these type A personalities are against time, as they say time is money. With the right tools and team, anyone can increase traffic. If you want to expedite the process, it will result to the amount of dollars you have in your pocket that you are willing to invest.

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5 Steps to Build Web Presence – Step 3

Step 3: Daily Updates

With the evolution of technology, the internet, and social media, people have a need to be plugged in to everything at all times and to always be in-the-know.  This 24-hour connected culture gives companies a challenge and an opportunity, depending on if they let them work against them or use them to their advantage.

How is it a challenge?
Companies now have to always stay relevant; there’s no time to waste.  Today’s fast-paced culture feeds into a short attention span, but somehow companies have to keep this attention at all times.  This can be seen as a threat when doing a SWOT analysis (strengths, weaknesses, opportunities, and threats) simply because not all company owners are technologically inclined or advanced.

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Can Linking to Other People’s Sites Actually Help You Get More Traffic?

If you’re looking at optimizing your website for the search engines to help boost your Google page ranking and get more visitors, you are probably already aware that the more inbound links there are to your pages elsewhere on the web the better.  These backlinks are a crucial part of SEO, whether they appear on social media and social bookmarking sites, on other site’s permanent links pages, or in the comments.  However, it may come as a surprise to learn that putting outward links to other people’s content can also help.  Here we will look at why. (more…)

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