Social media has taken the world by storm, and every day the minds behind these websites think of new ways to share information. Sites like Facebook, Twitter, and Tumblr are all competing to introduce the next big thing. They are prime examples of how we are trying to streamline the personal touch. Facebook introduced the Timeline, Twitter updated their interface, and Tumblr offers the endless scroll. Each of these installments offers the user a personalized option but retains its simple, shareable look.