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Web Colors Impact Businesses

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One afternoon I stood in front of my desk staring at my websiteon the computer monitor.  I was analyzing the design and thought of various ways to revamp it, however I was wondering why I chose those specific colors in front of me. Intrigued by my color choices of blue, gray, black, and white I further pondered if I needed to change them to improve my visitors experience.

Truth be told, even without any experience in web design and development like the HindSite team, anyone can say that it isn’t only the content on the website that intrigues people but the experience of usability, features and the basic use of colors. Put yourself in your visitors shoes, now look at your website and tell me how you feel? Is it soothing to the eye, exciting, or does it have a sophisticated feel to it?

A website is similar to the concept of inviting someone to your home. Even before inviting anyone you go through hours of cleaning every corner and surface. Now, let’s take you back in time to the moment you first moved into your home. You may have thought of different ways in designing each room to give it a specific feel by picking the right color and theme. Once you had those established you spent hours in a variety of stores or in boxes finding items that fit within your theme and color scheme complimenting that essence you’re conveying.

Your visitors experience is the result of everything you did before ever inviting them. Recall moments of you visiting a home, restaurant, office building and how you felt in each environment. That is exactly what a website is, nothing less than an environment. Next time you’re thinking of revamping your website think about your color choices. It is one element that will make a huge difference for your visitors.

Warm vs. Cool Colors

Warm colors are your red, orange and yellow. These colors are often associated with passion, energy, happiness, and coziness. This gives the visitor a sense of comfort drawing them closer to your website.

Cool colors are your green, blue and violet.  These colors convey calmness and trust. An example is the color blue, a very popular color used today, especially within social networking groups from Facebook to Twitter. Blue gives the sense of professionalism to a visitor.

Having said that, this does not mean that you should use blue for your own website. You have to consider that each business have different objectives, the colors chosen should reflect those objectives. You only want to provide that lasting impression with your visitors.

Have a wonderful time diving into the wide variety of web colors!

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