It seems as if everyone has a website these days. Whether it’s a personal blog or site about products that you make, delicious recipes, one that’s littered with pictures of kittens, or whatever, one key component to your site is going to be traffic. If there’s little to no traffic to your site, then what’s the point of having it at all?
I recently went through the process of building a website using Easy WebContent and their site builder. The site itself is a tutorial site that has information on Easy WebContent and the site builder. It was a great experience and the tools that I used were easy to understand and helped get the job done. I really liked the way that the site came out; however, there was one issue: who was going to view this? It wouldn’t just pop up first page on Google. It needed to be optimized for the web, just like every webpage should be. But where to start?
Well, Easy WebContent has a Search Engine Optimization tool built into the site builder, so I knew that that would be the first step. To get to the SEO tool, you go under “Manage Pages”. The drop down bar will show all of the pages that are currently a part of your website. To the right of the drop bar, there are various options to further customize a page. The one titled “Properties” has what we’re looking for. So we click that, and then go under the tab titled “Search Engine Optimization.” This is where we begin adding the key words that will trigger search engines.
Since the site I built was a page directed at Easy WebContent’s site builder and tutorials on how to use it, I started with words that pertained to that. Words like “tutorials”, “tips”, “tricks”, and so on. Then I added in the key words like “easy”, “web”, and “content” since they’re all related to the company itself. Then, things got more specific on each individual page. For example, there’s a video tutorial about adding content to pages. So for this, I added key words like “add”, “content”, “context”, “adding”, and “enhance” to customize the results for that specific page.
The next step was to add a description to each page. I had to come up with a 15-20 word description for the page. This should include some key words and also describe what’s on the page. The hardest part was keeping it short enough for the search engines!
It was very fast, simple, and easy. The whole process of optimizing the site for search engines didn’t take more than about an hour, and it was cake! After finishing that portion of SEO, I began looking into other articles and blogs that had tips and tricks for easy SEO, just to give the site a little more drive in the search engine battle.
What I found, is that the actual content of the page matters. For an article, it’s good to have some key words prevalent throughout, so that it will increase the page’s ranking. The more key words that an article has, the better chances of it being selected by a search engine.
Also, I discovered that back-linking is another way to get more traffic. The more a search engine recognizes and sees your URL, the better your chances in the long run.
One last tip that I came across is about updating. It’s good to regularly update your site to keep it fresh and relevant to the public.
There you have it! This is my experience with the Easy WebContent Site Builder, and using the SEO tools to help boost traffic and increase search engine optimization. It was simple and easy to do, and the overall experience was great. The keywords, content, and updating will provide one more avenue for traffic to flow to your website. So keep that in mind when your building!
Maybe it’s time you start using Easy WebContent’s Site Builder to create, design and manage your professional website. Try Site Builder it Free.