We computer geeks like our acronyms. GUI, pronounced gooey, stands for Graphical User Interface. PC means Personal Computer. RAID, not to be confused with the bug killer, stands for Redundant Array of Independent Disks. And WYSIWYG, pronounced wiz-zee-wig, means What You See Is What You Get. I suppose, in a way, we can’t help it. These things are so often said that we have to find shortcuts. The problem is, of course, that non-computer-geeks have no idea what these things mean, and when dealing with something that should be user friendly and easy to understand like a website builder an acronym like WYSIWYG can be a bit hard to comprehend.
So, what is WYSIWYG? What you see is what you get breaks down rather easily. What you see on your screen is all there is. The idea is that what you see while creating or editing your website in a WYSIWYG builder is exactly what will be published to the Internet. For comparison, if you were to build a website in the Easy WebContent site builder and then press the “Print” button, what would come out of your printer would be exactly what you saw on the screen. The reason for this is so that you can see the finished product before publishing your website. Why is that important? It’s important because it makes it easy for the user to know what their website will look like so that they don’t have to publish a site, review it, go back to the editor and make changes blindly before publishing the site again and repeating the process. A WYSIWYG editor is great for any designer, amateur or otherwise.
I’m sure you’re wondering what this has to do with clients. Well, that is even easier to explain. Easy WebContent offers the chance to resell their product to your clients, and if you are going to reap the benefits of such a transaction then you should be able to tell your clients that this website builder is a WYSIWYG and what that means. It’s a good selling point, and you gain a price reduction and private labeling for your own account as well as account management and reports of the clients you bring in. You can make this better for everyone involved with just a little bit of knowledge.
Perhaps the acronyms are bit much, and perhaps we should all just say what we mean, but a WYSIWYG editor is a great way to build a website. Seeing the product before it becomes a product has its benefits. And sharing all of that with your own clients means a better deal for you. Don’t get caught up in knowing all the geek speak, but always be aware of what’s out there.
Guest Post by Jessica Willoughby, http://willouj.tumblr.com/.
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