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Tag Archives: Color theory

Choosing the Right Colors for Your Website

As humans, we have the ability to see colors. We have subconsciously assigned specific emotional associations with certain colors. Because of this, colors have become a crucial underlying aspect in design. There are certain colors that evoke certain feelings. Web designers and graphic designers can use colors to their advantage to convey a certain mood, message, or vibe when creating a website, design, or logo. For example:

Red: One of the primary colors is associated with importance, passion, war, determination, and strength.

Orange: A secondary color. Orange is a color associated with joy, creativity, stimulation, enthusiasm, and food.

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