Content is very crucial online.
In most cases, the quality and amount of content you publish on your website will determine how successful your website will be in generating traffic and leads, which is why the first thing we recommend after creating your website using our site builder is to publish as much content as you can on your website.
Here are a few benefits of having quality content on your website:
- It positions you as an authority on your subject
- It informs and educates people about your subject, in turn helping them make the decision to use your services/products
- It’s a viable business model; while the content will be published for free, it’ll attract a lot more users, making the free content you publish worth it for you. In fact, research has shown that marketing based on content is at least twice as cheap as marketing based on advertising.
- It helps you appear on top pages in the search engines; according to recent data, being #1 for a keyword in your niche will result in 53% of clicks originating for that keyword. In other words being #1 for a keyword that gets 10,000 visitors will result in at least 5,300 visitors monthly, and publishing quality content regularly is the best way to increase your search engine rankings.
- It results in more sales and leads compared to other forms of marketing
How to Get Content for Your Website
To get content for your website, you can either outsource your content by hiring a freelance writer or copywriter or you can write your content yourself.
If you want to write your content yourself, here are a few ways to get content for your website.
1. Community and Q/A Sites
Community sites like Quora and Q/A sites like Yahoo! Answers are powerful for generating content ideas.
Besides thousands of people asking questions on these sites daily, there are also several answers to most of these questions; not only will you get ideas for content but you can also read the answers to help you develop your articles and to come up with points of your own.
2. Comments on Relevant Blogs
Look for the biggest blogs in your niche to find out what are the most common questions people have.
Take a look at the most popular posts and observe what questions are commonly asked. These questions can serve as idea for content you can publish on your website.
3. Top Threads on Relevant Forums
Depending on your niche, there will be at least a dozen relevant forums where people discuss about your subject.
In most cases people will ask questions and some threads will become popular on these forums; try to analyze the most common questions and most popular threads to determine trends on these forums.
If a particular kind of question is being asked regularly or if a certain type of thread is always becoming popular, it means people are really interested in learning more about it.
4. Trending Topics on Social Media Sites
Social media sites could also be a great source of content ideas for you.
This could be sites like Facebook, Twitter, Stumbleupon, Reddit and even Youtube.
Take a look at these sites and analyze the most popular content submitted there in your niche; what do they have in common and what keywords are being used?
Write similar content and publish it on your website.
If it’s popular on a social media site it only means people are interested in learning more about it.
5. Feedback from Customers
This could be in form of testimonials, answer to surveys or questions you are asked personally.
Getting ideas from feedback provided by customers can be subtle, but it’s possible. With a testimonial for example, if you get 5 different testimonials from customers who had a particular problem that was solved with the help of your product/service, write a post on how to solve that problem; share your experience, tips, data and then recommend that readers check out your service if they want someone to handle solving that problem for them.
While the above are great ideas to help you generate content, they only work if you have a website.
Make your you flee digital sharecropping like a plague.
Publishing your content on other people’s websites or social media sites, if you don’t have yours, won’t result in long-term success for you.
